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​​User Research using Ethnography, Shadowing, and Contextual Inquiry

Concept vetting & modeling, UCD and Information Architecture

Designing wire-frames, high-fidelity comps, and prototypes

Rapid redesign in Lean UX. Usability research using Ishikawa analysis

Measuring TUX by Usability Testing, and Sustainable SUS

Developing UX for wearable technology and Internet of things

My bread and butter - Axure and Sketch

Experience

Meritize
Senior Product Designer
Dallas
November 2019 - Present
  • Lead design resource responsible for delivering Meritize’s design brand & identity
  • Facilitating product model definition. Extrapolating research hypothesis from product model definition to define measurable UX metrics. Amalgamating these UX metrics with BRD, and requirements of all stakeholders
  • Spearheading persona creation effort and implementing TUX [Total User Experience] practice to scientifically tweak specific metrics/factors and deliver holistically improved user experience
  • Implemented System Usability Scale [SUS] to track and measure subsequent product improvements be aligned with product vision
  • Built fully flushed prototypes for testing using Figma, and Axure incorporating React fundamentals with Material Design Implementation layer
  • Establishing a design ecosystem & a comprehensive, living style-guide
  • Mentored junior and associate level designers in UCD and Lean UX practices 

UPS WWEX
UX Designer Lead
Dallas
November 2018 - November 2019 [1 year]
  • Spearheading comprehensive experience strategies for the company’s rebranding efforts. Partnering with Projekt202 to design a road-map and vision for the customer portal, internal operations platform, and ERP application
  • Performing in-depth Contextual Inquiries and focused User Research to generate User Personas, and Design Principles to guide the design team with ‘Innovative Design Thinking’. Converting affinity diagrams into product’s functional specifications, feature wish-list, data model definitions, and generating detailed acceptance criteria
  • Designing the information architecture of a $2Billion Payment Gateway Portal, envisioned as the core Marketable Feature of the 1st release
  • Rapid prototyping in Sketch with Google’s Material design to enable User Validation testing. Delivering annotated high-fidelity comps in Zeplin
  • Designing custom Salesforce app to suit the brand and company’s needs in Salesforce lightning app builder. Performing user validations of the mobile app with internal focus groups

JPMorgan & Chase
Senior UX Designer
Philadelphia
May 2017 - November 2018 [1 yr 6 months]
  • Understanding the activity flow from business perspective by means of ethnography, contextual enquiries, and translating it to user journeys
  • Analyzing business epics and breaking it down to granular per-page/per-task user stories
  • Capturing user tasks in a task-goal matrix and utilizing industry best practices to design the UI for these tasks, which conforms to Chase's standard
  • Assisting Product Owners, Business Analysts envision the UX, look-and-feel of the end-product by rapid prototyping
  • Contributing to Chase's library of UI standards

AXA Inc
UX Designer
NYC
January 2016 - April 2017 [1 yr 4 months]
  • Gathering business requirements and drawing user stories from business epics. Mapping these user stories to functional requirements of the product. Consolidating these requirements with end user expectations and structuring the total user experience for ERP products, CRM tools, and white layer software
  • Information Architecture: Understanding the user’s motivation, laying out the Task-Activity matrix, sequence diagrams, organizing content, and defining UI patterns
  • Wire-framing and rapid prototyping in Lean UX. Creating scalable, platform variant high fidelity wireframes and prototypes. Laying out data-points for measuring UX goals, and for Usability Analyses
  • Development of end product in CSS, HTML, jQuery and JavaScript; ensuring design hand-off and lateral usability testing

Ahold Inc.
UI Designer
Boston
Jan 2015 - August 2015 [8 months]
  • Setting up the web infrastructure for Stop&Shop’s online grocery shopping experience
    (partnering with Peapod)
  • Designing apps meant for store associates after extensive user research, analyses based on non-grounded theory and ethnography. This was followed by writing user stories and use case diagrams, UX briefs, sequence diagrams and product maps
  • Wire-framing in Axure and delivering a functioning prototype portraying the expected product functionality and behavior to the developers
  • Storyboarding in XCODE and coordinating the development efforts

Infosys Ltd.
Tech Lead​
Bangalore, India
Feb 2010 - July 2013 [3 yrs 6 months]
  • Service Assurance, Issue resolution, root cause analysis with continuous product enhancement
  • Development in HTML, JavaScript, XML, and JAVA and ensuring the delivered product meets the expectations of the UX team
  • Handling scrum teams 5-15 strong working in Agile weekly sprints

Achievements

  • “Gold Star Award” recipient while working at R&D labs of Ahold Inc., for exemplary dedication
  • Highest Competency Level - CRR1: Awarded while working at Infosys Limited as a loaned resource to Yahoo.

Education

  • Rochester Institute of Technology [2013-2015]: Masters in Human Computer Interaction (CGPA - 3.8/4)
  • Shivaji University [2005-2009] : Bachelor of Engineering in Information Technology (CGPA - 3.64/4)

My Armory

Gamified Resume
My RPG Resume