Repertoire

HCI Engineer

Product Design, Enterprise Design, and Human-Computer Interaction Engineer.
​Adept at user research,
identifying usability issues,
& providing optimum solutions​

UX Architect

Skilled at Agile and UCD methodology.
Expert at drawing Information Architecture, designing scalable,
end-to-end wireframes, UI prototypes for products and software platforms
with best industry practices.

Mobile App Designer

Champion iOS app designer
Extensive experience in designing apps which comply with
​Apple's design standards

What is "Total UX"?

Don Norman wrote a beautiful book about User Experience called,
​"Design of everyday things";  and is often defined as :
"User Experience (UX) involves a person's emotions and attitudes about using a particular product, system or service."

For me "Total User Experience" is analogous to a freshly baked pie.
The whole of it! Including the sweet aftertaste, the pie tray, the lingering aroma, and the associated memory that its' fragrance brings.


The trick to building a mind-blowing User Experience?
To imagine eating the pie while making it!
(I have my own secret recipe!) 

---

What is "IX Design"?

​In a broad sense of the term, IX Design or Interaction Design is defined as, 
"A practice of designing interactive digital products and systems".

The Interaction Design Organization defines it as, "the practice of designing the myriad ways by which humans can interact with computers".
​
Click here to see some examples from my portfolio, where I've maintained seamless, intuitive IX Design as a guiding principle for achieving Total User Experience.

---